Developer: Cinthia Zsombori www.4x.international

I was asked to rebrand a FOREX company (Sol Capital Currency) who wanted to step into the financial world as a modern and future-facing financial service provider.

I took a humanist/self-deprecating tone of voice in the branding of 4X, which is a refreshing take on the monotonous and corporate languages used in the financial sector. I then married that with a fresh, simple, typographic design approach to provide clarity and simplicity when navigating the site which more often than not is far too confusing and convolute in similar companies.

The final product is 4X, it’s all in the name.