Creative Director

Itsu invited me to fly over to their London office to run their first major ATL campaign for the new product launch of Gyozas.

I had around 24 hours to conceptualise and pitch an idea to run and ended up going back to the core values on why itsu was founded. As a healthy alternative to traditional fast food places, offering Asian inspired food, quickly and conveniently.

Creatively I led the design on all touchpoints, art directed the product shoot and led a team of 5 to bring this campaign to life.

This campaign saw a sales increase in the gyoza range of 40%.