Two Degrees Creative challanged 180 creatives to reimagine the Recycle symbol on its 50th Anniversary.

I decided to take a typographic expression of the logo and add a new step to the process: Reduce, Reuse, Recycle, Refuse.

Our constant capitalist mindset to consume comes at a heavy price. While recycling can help cover up the symptoms of greed, it doesn't tackle the core problem of consumerism.