The Great Reset

Copywriting: Ellis Sargeant
Illustration: Billy Osborne

Creatives For Climate asked creatives to submit work as part of their campaign The Great Reset. This campaign aims to highlight the positive effect that the Covid-19 lockdown has had on the global warming and congratulate the accidental climate heroes, in a bid to carry on some positive environmental habits beyond lockdown and into the future.

For this campaign, I decided to write a radio/TV script and translate segments of said script into OOH print and editorial print which would run throughout the UK and Ireland.