Upon the release of the new Gyoza range I was asked to create itsu's first ever major advertising campaign with the aim to drive sales and create awareness of itsu in the streets of London.

For this campaign I wanted to go back to the roots of why itsu was founded and make a bold statement to the fast food industry, challenging customers to ditch their normal lunches of burgers a fries for gyozas.
Gyozas sales increased by 40% after this campaign.
Art Direction, Copywriting & Design by Ellis Sargeant
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